Oh well here we go again - what I wish our library could get involverd with on Web 2.0. I believe we should have a blog to cover all the functions that we offer. The library staff (including myself) would be happy to keep this up-to-date. We would need to work with our Marketing dept. as they seerm to be in charge of any form of advertising. I say "seem" as we do so little and then only to our members, it really does nothing for the library and very little for the organisation.
Anyhow enough complaining - on with how I would handle the new face of the AIM Library. The first thing would be to get an on-going blog. The first entry should be an explanation of who and what we are (as a specialist management library) and then I would love to see an interactive tour of the library showing our collection. (As we have no tour I have included a one from the web).
The blog will be linked to our webpage so the public can check the Institute's activities including training courses and our webpage back to the blog. I also would like to see advertising of our forums, Meet the Author and presentations. On our first blog it would be necessary to include a survey to make sure we are targeting the right section of the public. As we have never set up a survey/questionnaire I have included a webpage to help set it up - click here.
I have the perfect scenario in my head but the hard part is getting it up and running. I am sure we can utilitse Web 2.0 applications to help the whole Institute by putting ourselves out in the public eye. This might increase our membership especially to the middle managers who are the future of the Australian Institute of Management. By increasing the membership we would increase the use of the library ensuring the future all round. Also it could be such fun setting it up and getting closer to our members and library users.
Can our members use this application? Yes, I am quite confident that all our members will, in time, enjoy the library blog and be able to contribute to it and help keep it up-to-date and interesting.
I have centered this fairytale around an on-going library blog but there are other applications that can be used such as a Wiki, Twitter, Facebook etc. It just takes time and future thinking but this has to come from the top of the organisation.
I have just found that we do have a Facebook page but it was rather dry and uninteresting and did not mention the library at all! This should all be fun.
So many great ideas and I am sure you will achieve these. I think you need to market your ideas to management to kick start your web 2.0 dreams.
ReplyDeleteSetting up a blog, Facebook page and maybe even twitter so you can maintain constant contact with clients would be great. I really like the idea of a survey and survey monkey is such an easy tool to use - setting up and gathering results - I use the % and the graphs - latter great if you want to visually present the results.